Their idea is to use the Kinect platform with associated middle-ware to create a new way for interactive public space advertising.
The System is installed at the subway station Stephansplatz in Vienna as part of the (re)branding marketing campaign of A1.
Visitors of the subway station at the Stephansplatz can see themselves with speech and thought bubbles above their heads that contain entertaining and product specific slogans as well as different A1 logos.
But see for yourself 🙂
articel at Der Standart -> link